Clayton Boothe


I've been an advertising creative guy for my entire career -- including 15 years working in the creative departments of agencies in Dallas, Chicago, Detroit and Grand Rapids, and 15 more years now running Boothe Creative Services. It's a great gig if you can get it.

I'm originally from St. Louis. Moved around after graduating from the University of Missouri School of Journalism in 1984 until coming to Grand Rapids in 1996. I really enjoy this town and am continually impressed by the outstanding quality of the culture here -- our music/theater/fine arts scene rivals cities I've lived in that are 10 times our size.

I'm single with one child, a daughter who passed over to the other side in 2006


Q: What brought you into The Factory?
A: I leased offices (in two GR locations) for the first seven years of my business. Then from 2004-2014, I worked out of: the EGR library, coffeehouses, my clients' offices (especially when collaborating with other agencies) and my home office now and then. That worked for a long time. But I missed the camaraderie of working alongside peers...and kept getting frustrated by loud talkers in the library. I looked at three different co-working options, and The Factory won me over. The space is beautiful and comfortable. It stays remarkably quiet even when 50 people are working in it -- thanks largely to the members decorum and The Factory's noise-cancelling system. There's always someone interesting to get to know during breaks. And did I mention free coffee?

Q: What do you like most about what you do?
A: The autonomy and creative freedom. I make my own schedule. Decide how much (or little) work to take on. Decide who I want to work for...and who I don't.

Q: If you could trade places with a person you admire for the day, who would that be and what would you be doing?
A: I'm a huge music lover and fan of amazing artists who seem to be able to play two-hour long concerts with ease, almost effortlessly. I'd happily switch places for a day or two with Jackson Browne or Amos Lee, Jack Johnson or Dave Matthews. What a kick in the pants it must be to have that ridiculous level of God-given talent.

Q: What is your favorite local eatery around The Factory and what do you order?
A: Hmm....usually bring my lunch. But I'm big on Gardella's Tuesday special...great burger + a Michigan pint for only $5. OMG.

Q: When you have free time, what hobby are you passionately pursuing?
A: I'm writing a novel, "The Fall of Adam". Figure I'm three-quarters of the way done.