Today’s digital products are constantly evolving, and the workforce is moving along with it. In order to stand out among the crowded market of digital products, products must be designed to speak to consumers with experiences that directly address their values and needs.
This course will explore the product design and development process from brand-new startup phase to the relaunch of a current product. It will guide anyone who is involved in influencing the design of digital products on the skills needed to design the user experience while acknowledging the incorporation of service design. Collaborating in small, multidisciplinary teams, course participants will work on a practical application of the process for a single product.
What is the definition of a software product or embedded product? How does this relate to physical products? What services are delivered through these products? Know the landscape of products and understand how to navigate conversations around product design, development, and launch. Learn about product lifecycles, how to identify the maturity of a product, and where to jump in and iterate on improvements.
Don’t design ideas. Design for the product’s end users: real people. Learn how to ask the right questions to gather information about and have empathy for who you are designing the solution for. Understand building and iterating on the product based on user needs. Build and test proto-personas and validate or discredit assumptions around their goals, thoughts, motivations, and beliefs.
Are you building a product that is beneficial to the business? Take a step back and see how the design and development of this product align with the organization’s business goals.
Understand where you are in the product lifecycle process and define next steps. Learn where you are starting through competitive reviews: ask “should this product exist?”, do product research, audits, benchmarking, gap analysis, and technical reviews. Explore need-finding by identifying hidden demand: new opportunities to create value beyond what the customers are asking for.
Decide what to build and where to focus your scarce resources in the design process. Start with defining the experience, then prioritize features and establish the scope of the product. Through this process, you will learn important tools to uncover key moments, map user flows, and design a proper product architecture.
Craft a visual design, UI system design, style tiles and mood boards, key screens, and product voice to build the aesthetics and personality of the product.
Does your product meet the needs of real people? Prototype your product by creating real things for users to test and explore. Gain quick feedback from users and take this information back to the development team for constant improvement.
Learn how to deliver a product within an agile framework. Go into the process with strong convictions on what we need to do for the product, but hold them loosely because what you learn while in a feature delivery cycle within the fine details may require flexibility to get to the desired outcome. Be ready to gather those insights as products get into the market.
The process of product design never ends when you create an optimized design cycle centered on growth and development. Learn the proper way to integrate design into all aspects of development. Gain traction in user growth by asking the right questions about the future of the product and determining what’s next.
Connect with us to learn more about how coLearning can support your development.