About The Factory

The Factory is a coworking (not co-working) space in downtown Grand Rapids designed for collaboration. In the process of coming to get work done, independent workers, small teams and corporate groups often stumble into unexpected conversations with one another. Serendipity, packaged in a trendy space with comfy chairs.

The Factory Team

  • Aaron Schaap,
  • Amelie MacDonald,
    Community Manager
  • Frederick Polk,
    Community Cultivator
  • Veronica Kirin,
    Community Cultivator

  • Andrea Cordes, 
    Community Cultivator

  • Board of advisors

    The Factory Board meets every 3 months to discuss the strategic plan for each quarter. Every Board Member is a vital part to The Factory's success; offering advice, experience and ideas for The Factory's growth and sustainability.

  • Craig Hall

    President of Lee Shore Enterprises and Project Lead of the GRTechHub. Craig is a serial entreprenuer and passionate about start-ups and technology companies.

    John Malnor

    Vice President, Growth Initiatives at Steelcase. John's specialities are in Business Planning, Channel / Design Management, Financial Modeling, Sales Planning and Business Analysis.

  • Mark Lancaster

    President & CEO of Employment Group. Mark has a great business sense and focuses on Business Strategy and Growth.

    Aaron Schaap

    Founder and CEO of Elevator Up and The Factory. Aaron believes everything can be made better through community. Whether that community is digital, physical or both.

  • Roger Jansen, PhD

    Sr. VP & CHRO at Spectrum Health System. Roger's focus is in Strategy, Innovation, Strategic Planning and Neuro & Organizational Psychology.

    Tim Streit

    Founding partner at Huron River Ventures, a Michigan-focused investment firm that specializes in early stage ventures in alternative energy and other large advanced technology sectors with strategic importance to Michigan.

Our Partners